Is this why nobody's watching Daybreak? New low as Christine Bleakley and Adrian Chiles interview Aleksandr the meerkatWhat kind of "lightweight" media organisation would treat everyone's favourite animated anthropomorphic insurance salesman as if he were a real person? Perhaps one that, less than a year ago, ran this story:
Compare the Meerkat star releases first podcast featuring interview with David Hasselhoff
He's already attracted more than half a million fans on Facebook and can boast nearly 30,000 followers on Twitter. And now Aleksandr Orlov, the meerkat made famous from the Compare the Market adverts, is set to feature in a new podcast where he will interview celebrity guests.The first interview will be with David Hasselhoff which will be released tomorrow and can be downloaded from the Compare the Meerkat website and itunes. Hasselhoff joked: 'I’ve heard so much about Aleksandr - it was a real pleasure to finally meet him and an honour to be the first guest on his monthly chat show."
Could it be the same outlet that, last Christmas, proudly boasted of this EXLCUSIVE story from Georgina "Spawn of the Devil" Littlejohn?
Exclusive: Meerkat Aleksandr Orlov hyped up to epic scale as Lawrence of Arabia for new ad campaign
He has become one of Britain's biggest stars, an overnight sensation that the viewing public has taken to their hearts. But exactly how aristocratic Russian meerkat Aleksandr Orlov came to be an advertising entrepreneur will soon become clear when he stars in his first film. The anthropomorphic animal and his trusted IT sidekick Sergei star in The Journey of Courageousness, a 60-second film chartering the meerkats' journey from the rolling dunes of the Kalahari Desert to the cold wastelands of Russia ... Aleksandr said: 'I am very exited about new films The Journey of Courageousness. Anyones not watching is a moongoose'.
Yes, yes it could be. And of course it would be the Daily Mail, which appears to have reached a new low.
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