Wednesday, 16 March 2011

Journalist can't abide people making money from the royal wedding, so gets paid to write 500 words about how awful it is

Mail columnist Sandra Parsons is displeased with the news that the company owned by Kate Middleton's parents is launching a "Royal Wedding scratchcard", prompting this moan:


"Yesterday, I went on to their Party Pieces website to have a closer look at the scratch cards. I typed 'royal wedding' into the search facility and up popped an entire menu of offerings, from 'royal wedding Kate' — which throws up 24 products — to 'royal wedding party products', which brings up a jaw-dropping 1,883 items, an endless array stretching from drink stirrers to invitation holders to cake boxes."

For the purposes of comparison, I typed "royal wedding kate" into the Daily Mail's search facility. I don't know if the 759 results it brought up counts as "jaw-dropping", but I do know that it's more than 30 times as many hits as the Middletons had on their site. The simple phrase "royal wedding" produces 2,679 hits on the Mail's site, which isn't so much jaw-dropping as jaw-falling-off-your-head-entirely-inducing.

And as for those 1,883 hits on "Royal wedding party products", is Parsons really that shocked given that the company in question sells party products, and that a lot of people buy party products for their own weddings? Further inspection suggests that the search engine is returning matches for ANY of the words, not ALL of them - which is why it turns up things like this:





Yes, those awful Middletons. Why can't they stop cashing in on their daughter's wedding with their clockwork train sets and their pink party shoes? I bet on the day of the wedding they'll even sink so low as to try and cash in by producing a 36-page full-colour souvenir supplement about the day...

2 comments:

Jason Crabtree said...

Can't wait for the celebration mugs. Still got some from the Charles and Di bash. I look at them and think : who would have thought...

Donald said...

Nice of the Faily Mail to give not only the Royal Wedding some much needed advertising, but also a bit of free advertising to the very company it's trying to badmouth.

How long before the Fail is giving away some kind of free gift relating to the wedding, or better yet some discount vouchers for this very website to help people set up thier tacky street parties?